Pop Culture reference: ingredient for compelling lifestyle magazine content.
- Nishka Jariwala
- Mar 12, 2024
- 2 min read

“एक pop culture का reference तुम क्या जानो रमेश बाबू।”
Welcome, fellow pop culture aficionados, to a world where those glossy papers don't impact enough without the anecdotes from the silver screen. While being an avid reader, I am also a devotee of Bollywood and Hollywood big screens. In my journey through the same, the conclusion I have made says that it's the pop culture references in lifestyle magazines that hold you back and make a reader read twice.
Well, if that is a power that it holds, what’s the shy before adding them twice (or more)? Pop culture reference is technically the secret ingredient to any recipe that our grandmothers had in compiling a luscious cuisine. It adds flavor, depth, and personality to our narratives hence highlighting our creative storytelling skills. From the iconic one-liners of Bollywood blockbusters to the seat-throbbing Hollywood experiences, these references entertain and connect the audience to a greater extent, tapping into similar recollections and cultural touchstones.
But while surfing with the ‘शुभ शुरुआत’ of grabbing a pop culture reference along the way, one must tighten their seat belts and be careful in the right usage of the same. A writer must know when and where to use it. Adding “just keep swimming, just keep swimming” to a literal situation of no show and zero future ahead can make the readers confused. The metaphors must be taken care of the same. Whether it's comparing a fashion trend to Audrey Hepburn's timeless style of referencing a song lyric to capture the mood of a travel feature, the possibilities are endless.
It is very essential to treat them with ease, accuracy, and legitimacy and not overdo so. One such example of a mistake in usage was seen in the show “Friends” where Phoebe's mix-up of Demi Moore and Dudley Moore led to a hideous haircut for Monica in "Friends". A greater tenderness must be shown in today’s time where one tiny vowel in a wrong print can spread rumors and misinformation in a blink of an eye. One needs to be careful about the same to avoid backlash and possible copyright strikes.
That is why, it becomes crucial to start with prompt research, digging into the details and comparing the audience’s wishes and needs with the same. By staying informed about current trends and cultural phenomena, we can make out an imagination, but converting it into a narrative can require a lot of persistence and hard work.
One must also remember, that bringing out a pop culture reference on the tv screen might not be a huge head boggle. But, bringing even the smallest essence of the same on the glossy paper is a task and a half. Lifestyle content for a magazine can bring out a sense of people’s life. As much fun as it can be to compare human lives with unforgettable big-screen moments, bringing relatability can be difficult.
In conclusion, Pop culture references can easily be retained but are much harder to express. While they can easily elevate your content to different heights, the decency and high-end stature of a lifestyle magazine are very difficult to retain. So fellow riders gain all references but choose wisely which of them to express, and to learn so, “just keep swimming, just keep swimming.”
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